"Successful collaboration deployments fulfil the client’s strategic objectives", explains Willie. "The planning stage is vital because it defines those objectives and explores the best technology solutions in detail. It also requires the technology to be fully utilised", Willie adds.
"Video conferencing technology especially, has been overlooked in the past. New technology may be easier to use now, but we still need to support users once it’s been introduced. We believe in best-in-class so we work closely with a specialist in user adoption and end-user training with the expertise to design and deliver that user enablement."
"The way clients judge the success of an investment has also changed", he adds. "In the past, organisations tended to focus on ROI as a purely financial return – how much they reduced travel costs with video conferencing, for example. Now, ROI is focused on the real value delivered, not only monetary but also operational benefits or in terms of recruitment. Whatever the customer’s definition of collaboration, value is most certainly the universal measure of success", he concludes.