Collaboration: every deployment is different

Our Head of Marketing and Product Management, David Willie, catches up with AV in Enterprise to talk all things deployment.

AV is a strategic choice for the enterprise, but when a business invests in collaboration, it requires expertise to understand and deliver the right solutions. 

Where video conferencing was once only installed in the CEO’s office or boardroom, it is now affordable for anyone and can be deployed at scale in a business to enable real time collaboration. Collaboration is the major trend across corporates but, there is no definitive definition. Collaboration can embrace not only video conferencing but also all aspects of unified communications, interactive display devices, content sharing between user devices and room control.

Where AV was once treated almost as furnishings put in at the end, it's now seen as a strategic business tool, integrated on an enterprise-wide and often global basis and as integrators, we have shaped our business to deliver that.”